Okinawa Tourism Information:FujiiIryouten,astylishshoplocatedinaformermilitaryresidentialareafreaturesclothingandYachimunpotterythatimprovewithage

Fujii Iryouten, a stylish shop located in a former military residential area freatures clothing and Yachimun pottery that improve with age

post : 2017.10.14 07:00


Yachimun pottery is displayed over a pastel green ledge. And many clothing selections are densely packed.


I was wondering what kind of store this was… I slowly opened the door to get my answer.



The store is located in Minatogawa which has been gaining attention for the past few years. This area’s one-story buildings used to be mostly US military residences. Nearby, pastry shops, bakeries, cafes and various unique other stores have also opened. 



Owner, Ms. Fujii is from Nagasaki, she has been attracted to the blue ocean and the bright sun of Okinawa since she was a teenager. Since then, she has maintained a dream of relocating here and opening her own shop. She found this location by chance.


Fujii has always loved antiques that carry the flavor of time. In fact, the old building caught her eye in this way and she decided to open her shop here without too much forethought. 



Her products are not what one might call pop fashion but the quality of manufacture is such that everything gets nicer the more it is washed and worn. The quality of the craftsmen really shines as time goes by. All clothing lines follow this theme, including Tigre Brocante (new to Okinawa) and other casual men’s and women’s clothing brands displayed in her shop.



“I love Tigre Brocante clothing because for the bright colors,” said store manager Ms. Shibahara. “Some have a particular narrow shoulder design that may appeal to women interested in a slimming effect.”



Other brands, Ichi and Caline are available – “antique,” relaxed-fit lines made from high quality airy, breathable materials and designed to be worn comfortably in humid climates like Okinawa’s. 



Men’s selections include Tigre Brocante, Manastash (outdoor wear), Big Smith (trousers), Champion (vintage) and other comfortable brands that are great choices for a stay in Okinawa. Often, people purchase their clothing and wear it out of the store.



Colorful tie dye shorts are popular during hot months.


“I love it when locals as well as tourists wear our clothes,” Fujii said. “I hope my shop continues to be loved by people of Okinawa.”



It's hard to believe, but the fitting room is also the bathroom. What a unique idea! “Please try on your clothing in the restroom!” You will notice Ms. Fujii’s playful spirit here and there.


Kobo Kokyu 




Okay, let’s take a look at the Yachimun pottery that I mentioned in the beginning. Mugs and pitchers are from Kobo Kokyu. Those are made with Okinawan red clay with details in white clay. Yamaguchi Toukoubou from Yonaguni Island (in business for 30 years), Yamahitsujisha, Kobo Iroha and Shimashimapotari are the makers Fujii Iryouten carries.




The beautiful indigo color and patterning are from Muroogama. At first glance, Fujii thought the dish would be perfect for serving curry. I like the dense look and feel of Yachimun ceramics.




Hand towels from Mitsu Print made by the owner of the Blue Forest Shop make great souvenirs items. The details and gradations are beautifully drawn. Exclusive for Fujii Iryouten designs also available.



T-shirts and baby rompers by Mitsu Print are also available. Please check them out when you visit.



Here are some bath salts and soaps made in Okinawa. The soap is made with only natural ingredients. Many types, such as acerora wine, dragon fruit, tankan tangerine, island soymilk, brown sugar and other local blends are available. You will have a great time choosing your favorites.



You can shop for clothes as well as Okinawan ceramics and crafts at specialty shop Fujii Iryouten. It is great fun just to browse through the unique selection of clothing and great designs. Ms. Shibahara will make you feel cheerful and at home. Stop by for a visit. You may find just what you’re looking for.


Fujii Iryouten

Address: 2-15-7-29 Minatogawa, Urasoe City, Okinawa

Tel: 098‐877‐5740

Hours: 11:00-19:00 (Fri, Sat, Sun); 11:30-19:00 (Mon, Tues, Thurs)

Closed: Wednesday 


Okinawa CLIP photo writer: Akiko Ono