Okinawa Tourism Information:TheGreatTastesofaSpecialtyShop!TacoRicewithFinelyShreddedLettucefrom¥330at[RuLersTACORiCE]

The Great Tastes of a Specialty Shop!
Taco Rice with Finely Shredded Lettuce from ¥330 at [RuLers TACORiCE]

post : 2021.02.21 07:00

“I want more people to enjoy taco rice more casually and conveniently,” says the owner of RuLers TACORice, a taco specialty shop offering eight varieties of taco rice and many tasty side dishes.

The finely shredded lettuce gives their taco rice a fluffy and delicious texture.

The shop is located in Maehara, Ginowan City, which also happens to be the owner, Atsushi Toguchi’s hometown. He chose the location because “I wanted to open my shop in the area where I was born and raised to offer the locals delicious taco rice, a dish that’s cherished by Okinawans.” The size and pricing of their taco rice are carefully thought out, based on the idea that “taco rice is something people want to eat every day.” They’re perfect as a light meal for visitors to Okinawa who are touring around the island without a whole lot of time.

Parking is available at the front of the shop

You’ll never get bored with their taco rice because they offer eight wonderful varieties on their menu: Taco Rice, Cheese Taco Rice, Teriyaki Taco Rice, BBQ Taco Rice, Caesar Taco Rice, Avocado Taco Rice, ABC Taco Rice (with avocado, bacon & cheese), and Pork Taco Rice. As for the prices, a regular size is between ¥300 to ¥500 and a large is offered from ¥500 to ¥700.

Their side menu also includes Acai Bowl

A recommended item from their side menu is the Cinnamon Churros. After enjoying the rich flavors of the taco meat and salsa sauce, the sweetness of the churros goes quite nicely. The American-style interior has a relaxing atmosphere and is so comfortable that you might lose track of time. As you kick back and relax, you’ll notice local elementary school kids dropping by on their way home from school and the shop’s true “local’ feel sight will tickle the fancy of any traveler.

“I want to make Okinawa’s taco rice the world’s number one choice in fast food,” says Toguchi-san, as he passionately talks about his dreams. Perhaps this location in Maehara will be the start of a big chain of taco rice establishments expanding across Japan and the world.


RuLers TACORice
Address: 1F Sunrise Bldg. 3-8-2 Maehara, Ginowan City, Okinawa
Telephone: 098-988-9225
Hours: 11:00 to 22:00
Open Year Round

Okinawa CLIP photo writer, Aya Asakura